It was 1995. A packed edit edit room. Five minutes until air. The floor littered with discarded production music CDs. Every track auditioned a failure. Too quiet. Boring. Lifeless. Too hard to edit.
"This music sounds like crap. It's useless."
That Was the Moment
VideoHelper Was Born.
Promo Producer Stewart Winter and major label artist Joe Saba created a library dedicated to fixing what production music kept getting wrong.
Music that immediately evoked emotions and told a story. Built-in edit points where a track could end/start. Musical and modular hits, transitions, swells/crescendos and breaks that could be moved within the piece. Loopable beds. Pastable final hits in the root key, allowing convenient endings wherever necessary.
That’s how VideoHelper became the secret weapon of networks, post houses, advertising agencies and media producers on every continent, with the exception of Antarctica.
Screw you, Antarctica.
SMALL. INDEPENDENT. MUSICIAN-RUN. AND YET, STILL IN BUSINESS.
No IPOs, ROIs, or QoQs to worry about, we can dedicate our time to writing music that doesn’t act – or sound – like big business.
MORE NEEDLES, LESS HAYSTACK.
Nobody wants to search through pages of boring, uninspired filler just to find a few decent tracks.
We create tracks based on our clients’ needs, don’t slavishly follow musical trends, make sure that every track tells a story and throw out 15% of the tracks we write because they don’t pass our rigorous client-driven screening process.
For the overly-literal, we do not supply actual needles. It depresses us to have to write this.